How to set a freelance hourly rate
An hourly rate is the simplest price to explain, and it works well for open-ended work, support and retainers. The risk is setting it too low by dividing a salary by the hours in a year.
Why a salary divided by 2,080 hours is wrong
That figure assumes every working hour is paid, with paid holiday, sick pay, no business costs and an employer covering part of the tax. As a freelancer you pay for all of these yourself, and a good share of your week goes on finding work and admin. Your rate has to cover those hours too.
What goes into the rate
Your hourly rate comes from the revenue you need divided by the hours you can really bill. The revenue includes your take-home pay, income tax and Class 4 National Insurance, any student loan or pension payments, and your business costs.
Hourly, daily or per project?
Hourly rates suit work with an unclear scope. For well-defined jobs a fixed project price can earn you more, as you are paid for the result and not the time. Use the figure here as the minimum you need either way.
Prefer to quote by the day? Try the freelance day rate calculator.